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Harry Had a Problem...

Meet Harry. He's an internet marketer. Harry has a BIG problem. He's lost his Mojo - he's not making any sales. He has a great-looking site with all the bells and whistles. He's got the traffic. He has excellent CTR on his PPC campaign but it's not converting - no-one's buying.

Why? Because his landing page copy stinks. It fact, it not only stinks - it reeks. It's long and it's boring. Harry wrote it himself. And you can tell. He threw up a headline he found in a cheap ebook - WHO ELSE WANTS BLUE WIDGETS? it screams in garish red caps. Followed by 2,000 words of waffle.

Who else wants blue widgets? As it happens - no-one. That tired old, hackneyed line is enough to put anyone off. Harry compounds the problem by adding what he thinks is some really cool copy. Does Size Matter? reads the sub-head. Nothing to do with blue widgets but Harry figures most of his customers are guys anyway. And they'll get a chuckle out of it. He's wrong. They're clicking off the page in droves.

Oh Harry. What are we going to do with you? Look, if you want to sell stuff on the net you can't muck around - you have to go for the jugular. You've got seconds to get your reader's interest and seconds to sell them.

You want HOT COPY? Copy that sells. Cut to the chase. Tell 'em what you have. Tell 'em why they shouldn't be without it. Tell 'em the price. Tell 'em where to get it. To use another cliché - it's not rocket science.

Harry's blue widget campaign was in the hole until he met me - Malkie the Landing Page King. For starters I changed his "Who Else Wants Blue Widgets?" to

The Other Guy's Blue Widgets Are A Bit Cheaper Than Ours

...but ours are American-Made with Platinum inners that won't screw-up your hard-drive like those cheap sweatshop imports he's flogging. Know what I mean? It's a no-brainer. Order yours today by clicking on the button below - buy before the end of the month and you'll pay $49 instead of our usual $59.

Now look what's happened - Harry's converting like crazy. And not just to the guys. That's one of his happy customers above.

Are your landing pages Dead Ducks like Harry's? Here's the deal. Send me your under-performing landing pages and I'll tweak them and re-write them so they convert like crazy. For just 100 bucks. Yep...one hundred George Washingtons. How good's that? Normally I charge at least $300 for my magic touch. But for you brave Warriors it's just one hundred dollars.

What's my style? I can write in any style you want but normally I just like to shoot from the hip. Like this. I write plain vanilla-style copy - no embellishments - no padding - I just tell it like it is. In so many words. My Landing Pages work their butts off. Get me to re-do yours and I'll give you two variations so you can split-test. Hot Copy delivered fresh to your door. Just hit the button - you'll be so glad you did. (And your teeth will stay whiter all day).

BTW Harry went on to marry that babe - now that's what I call a conversion!

After using PayPal, send a copy of your Landing Page to me at malkie66(AT)yahoo.com and I'll start on it toot sweet.

Posted on Tuesday, March 31, 2009 at 11:15AM by Registered CommenterMalcolm Lambe | CommentsPost a Comment

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