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<!--Generated by Squarespace Site Server v5.8.0 (http://www.squarespace.com/) on Sun, 08 Nov 2009 03:13:27 GMT--><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:rss="http://purl.org/rss/1.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:admin="http://webns.net/mvcb/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:cc="http://web.resource.org/cc/"><rss:channel rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/"><rss:title>Killer Adsense Tips</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/</rss:link><rss:description>Adsense Optimization Tips</rss:description><dc:language>en-AU</dc:language><dc:date>2009-11-08T03:13:27Z</dc:date><admin:generatorAgent rdf:resource="http://www.squarespace.com/">Squarespace Site Server v5.8.0 (http://www.squarespace.com/)</admin:generatorAgent><rss:items><rdf:Seq><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/10/1/make-money-with-google-adsense.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/9/13/keyword-optimization-tips-get-on-top-of-google.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/30/how-to-get-your-site-well-positioned-on-search-engines.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/29/wordpress-plug-ins-to-make-money-with-adsense.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/16/finding-profitable-keyphrases-for-adsense.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/5/are-there-really-any-secrets-to-optimizing-adsense.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/7/26/optimizing-adsense-what-ive-learnt-so-far.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/7/23/get-baby-to-boost-your-adsense-earnings.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/6/28/turn-cookie-cutter-content-into-killer-content-for-adsense.html"/><rdf:li rdf:resource="http://www.welcometowallyworld.com/optimizing-adsense/2007/6/27/adsense-where-to-get-good-content.html"/></rdf:Seq></rss:items></rss:channel><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/10/1/make-money-with-google-adsense.html"><rss:title>Make Money With Google Adsense</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/10/1/make-money-with-google-adsense.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-10-01T13:16:33Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2FteachingAdsense.jpg&amp;imageTitle=231239-1063894-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=358,height=194,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-1063894-thumbnail.jpg" alt="231239-1063894-thumbnail.jpg" title="231239-1063894-thumbnail.jpg"/></a><br/><span class="thumbnail-caption" style="width: 120px;">Get Good Google Adsense figures</span></span><b>Google Adsense</b> - you've heard about people making good money from it but you're not sure how they're doing it.</p>

<p>Here's a 4-Step System for Driving Up Your Traffic while Lowering Your <span class="caps">PPC</span> Ads Spend - <b>Making Money From Google Adsense</b>.</p>

<p>As an online business, your goal should be to show up on the first page of search results for as many related keywords and keyword phrases as possible. Preferably on the first page of the biggest Search Engine - Google. Google accounts for 65% of all internet searches in the <span class="caps">U.S.</span> So thats where you want to be - whether you're a business or a blogger wanting to make money through Pay Per Click (PPC) programs.</p>

<p>Pay-per-click (PPC) advertising - like Google Adsense - can be immensely powerful if you know what you're doing.</p>

<p>If you're a newbie at all this, don't stress - we all had to start somewhere. It's a bit of a struggle at first but its worth it when you go to check your Adsense account and there's money there. Kerching!</p>

<p>And if you're already an experienced PayPerClick operator I bet there's some tips here that can make you even more money. -  </p>

<h1>Why Pay-Per-Click?</h1>


<p>On search results pages, there are two parts. First there are natural search results - what the boffins call <b>Organic Results</b>. And then there are sponsored links - paid for links. In the image on the left, the natural (organic) search results are boxed in blue and the sponsored links are boxed in red.<span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2Fclip1.jpg&amp;imageTitle=231239-1063735-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=400,height=267,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-1063735-thumbnail.jpg" alt="231239-1063735-thumbnail.jpg" title="231239-1063735-thumbnail.jpg"/></a><br/><span class="thumbnail-caption" style="width: 120px;"><span class="caps">PPC</span> Google Adsense</span></span></p>

<p>To get your website to show up in natural (organic) search results, you have to master "search engine optimization" (SEO).</p>

<h2>Finding the Best Keywords</h2>

<p>You can start building a <span class="caps">PPC </span>keyword list now, with these 4 steps:</p>

<p>Expand - come up with as many keywords and phrases as possible<br />
Target - refine the keywords you chose (for Google)<br />
Group - separate keywords into groups with matching ad copy<br />
Scrub - eliminate the unnecessary keywords</p>


<p><b>Step 1: Expand Your List</b></p>

<p>To begin, think about your product/service. What is it? What does it do? You must know what you are selling/providing and be able to define it accurately.</p>

<p>Also, you know who you are trying to sell to better than anyone, thus you need to think about your customers: what problems are they trying to solve? How might they go about looking for your product or service on a search engine? What point are they at in the purchasing cycle – are they searching for information or ready to buy? Put yourself in your customer's shoes.</p>

<p>Be creative and expansive in your choice of keywords and phrases. Let your mind wander. Spend some time brainstorming and develop your own list of keywords and key phrases.</p>

<p>Tip: UseKeyword Variations</p>

<p>Once you have expanded your list of key terms, expand keyword variations. On search engines, variations such as synonyms, plurals, different verb tenses, and common misspellings of your keywords are unique! So use this to your advantage as you start to build out your list.</p>

<p>Here is an example of common keyword variations to help you brainstorm on how to grow your list.</p>

<p>1) Singular vs. Plural - enter these separately into Google. "Used car" and "used cars" are entirely different keywords in the eyes of a search engine.</p>

<p>2) Hyphens matter! - Often you might come up with a keyword phrase such as "self help." What you might not realize is that lots of people will enter the same phrase as "self-help" or even as "selfhelp." If you don't add "self-help" and "selfhelp" to your keyword list, you might be missing out on half the market!</p>

<p>3) Vary the verb - Different people express themselves differently so use the different variations of verbs. Example: "Learn to play guitar" and "Learning to play guitar."</p>

<p>4) Adjectives - Many people use adjectives when searching such as "new, brand new, best, quality, cheap, free, premium, etc."</p>

<p>5) Use website names - For most people, Google has become the onramp to the internet. As a result, when people want to navigate to a site, they often search for domains such as "www.camping.com" or "camping.com." So be sure to include the relevant domain names and all their variations in your keyword list.</p>

<p>6) Misspellings - Use common misspellings to your advantage! When searching online, users commonly misspell words and phrases they are looking for. As an example, barbecue is often misspelled as barbeque or bar-b-que. Don't leave out any misspellings that might attract customers to your ad!</p>

<p><b>Recommended Free Keyword Selection Tools</b></p>

<p>After your first brainstorm, you will come up with dozens or perhaps even a few hundred keywords. However, don't stop now. Use these <span class="caps">FREE </span>tools below to grow your list in no time by up to 1,000%! You want your keyword list to include as many relevant keyword phrases as possible and the tools below are critical to help you get there.</p>

<p>The tools here are especially powerful to help you come up with keyword phrases that are 3 or 4 keywords long. These are harder to find on your own but often the longer the keyword phrase, the more targeted and valuable it will be for you. Compare a keyword such as "guitar" to "how to play guitar" - the longer keyword phrase gives you much more information about what the customer is looking for!</p>

<p>The following tools are very useful in growing your keyword list:</p>

<p><a rel="nofollow" href="https://adwords.google.com/select/KeywordToolExternal">Google AdWords Keyword Suggestion Tool</a></p>

<p>Find a list of matching as well as related keywords and keyword phrases in English and in other languages. It is by far the single most powerful free keyword suggestion tool.</p>

<p><a rel="nofollow" href="http://inventory.overture.com/d/searchinventory/suggestion/">Overture (Yahoo!) Keyword Selector Tool</a></p>

<p>This tool is easy to use and provides a list of related keyword phrases containing your keyword. It also shows the number of times your term was searched on Yahoo! in the previous month. Note, this tool lumps plural and singular terms together. That is fine for Yahoo! but for advertising in Google, you want to make sure you include them separately.</p>

<p><a rel="nofollow" href="http://www.wordtracker.com/">Wordtracker</a></p>

<p>Wordtracker is better for advanced online marketers. Its a paid service and the others are free. But Wordtracker can help you save a lot of time as you come up with the most comprehensive keyword list.</p>

<p>Here's some more powerful <span class="caps">FREE </span>tools that will help you to get additional ideas for more keywords phrases.</p>

<p><a rel="nofollow" href="http://www.ask.com">Ask.com</a> - The Ask Jeeves search engine automatically suggests (1) more precise keyword phrases and (2) related topics you might not yet have thought of.</p>

<p><a rel="nofollow" href="http://clusty.com/">Clusty.com</a> - Clusty is a new search engine that automatically suggests the major topics for any given keyword or keyword phrase. It is an excellent tool to come up with other keyword ideas and keyword groups.</p>

<p><a rel=nofollow" href="http://www.google.com/webhp?complete=1&amp;hl=en">Google Suggest</a> - Suggests popular keyword phrases.</p>

<p><a rel="nofollow" href="http://www.gorank.com/">goRank</a> - Search for related words that you may not have considered or otherwise overlooked.</p>

<p><a rel="nofollow" href="http://www.amazon.com">Amazon.com</a> - This can be a great inspiration for keywords. Just type in one of the keywords that you have in mind and see what books have been written that contain the keyword or phrase. This will help give you more ideas.</p>

<p><a rel="nofollow" href="http://www.thesaurus.com">Thesaurus.com</a> - A thesaurus will give you a variety of useful synonyms that you can include in your lists. It is sometimes a great way to get fresh ideas that you might not have otherwise thought of.</p>

<p><a rel="nofollow" href="http://www.lexfn.com">LexFN.com</a> – allows you to search for relationships between words, concepts, and people. It is a combination thesaurus, rhyming dictionary, pun generator, and concept navigator.</p>

<p><b>Check Your Internal Site Searches</b></p>

<p>If you have a search engine on your own website, go and find out what people are searching for on your site. This can further help you grow your keyword list.</p>

<p><b>Watch Your Competition</b></p>

<p>By now you should have an excellent keyword list. However, if you want to keep pushing and brainstorm some more, find out what keywords your competition is targeting.</p>

<p>Enter some of the top keywords and keyword phrases that you have identified above and enter them into Google. Now scan the search results for more keywords and keyword phrases. After all, the top sites that show up in Google, are your competitors. They are currently in the position that you would like your site to be in.</p>

<p>Check out what your competitors are doing! How? <b>Go to their site and click on <i>View</i> and then <i>Page Source</i> in your internet browser and look at the <meta> tags.</b></p>

<p>Another useful tool is <b>GoogSpy</b>, which allows you to effortlessly browse by "company" or by "keyword" and see which terms your competitors are buying on Google. Note, however, that you cannot see every competitor and every keyword, but you can certainly get a good idea.</p>

<p>Having <span class="caps">LOTS </span>of keywords is half the battle to win new markets and acquire traffic for low bid prices.</p>

<p>Investing time to grow your keyword list is time well spent!</p>

<p>Okay - now we go on to Step 2.</p>

<p><b>Step 2: Target Your List (for Google)</b></p>

<p>Now that you have a great initial list of keywords, it's time to refine your keyword list to include the best possible words and phrases that will most accurately relate to your ads.</p>

<p>To help you get started, Google offers some powerful keyword matching options to help you further broaden and narrow the reach of your online advertising campaign. These options are called</p>

<p>broad match<br />
phrase match<br />
exact match<br />
negative keyword match</p>

<p>Google allows you to use any or all of these options simultaneously.</p>

<p><b>1) Broad Match</b> (default setting in Google)</p>

<p>Google automatically uses the broad match setting for all keywords. You need to be careful with broad matching because it triggers all the search results, regardless of the order of search terms.</p>

<p>Broad match example:</p>

<p>search term: camping gear<br />
For what keyword phrases would the ad show up?</p>

<p>gear for camping (keyword phrase contains both terms in any order)<br />
camping and hiking gear (keyword phrase contains both terms in any order)<br />
Caution: Broad match can be a very powerful way to get your keywords additional exposure for keyword phrases that you did not think about. However, it might also get your ads displayed for searches that are irrelevant. This could potentially be very costly since visitors that come from irrelevant search terms are unlikely going to end up buying your product.</p>

<p>You can use the three additional options Google provides to complement broad matching.</p>

<p><b>2) "Phrase Match"</b></p>

<p>When you add quotation marks around a keyword phrase, such as "camping gear," you ensure that only search terms with "camping" followed by "gear" will display your ad.</p>

<p>Phrase match example:</p>

<p>search term: "camping gear"<br />
For what keyword phrases would the ad show up?</p>

<p>winter camping gear (contains keyword phrase)<br />
best camping gear (contains keyword phrase)<br />
3) [Exact Match]</p>

<p>Place brackets around a keyword when you want your ad to appear only when a searcher types in a specific term. The term [camping gear] will only feature your ad for the exact term "camping gear," and not "winter camping gear" or "eddie bauer camping gear."</p>

<p>Exact match example:</p>

<p>search term: [camping gear]<br />
For what keyword phrases would the ad show up?</p>

<p>camping gear (only exact match)<br />
Using [exact match] is clearly the safest of the three options since it only displays your ads exactly for the keywords that you have approved. However, it is also the most limiting since you will not be able to get increased exposure for keyword phrases that you have not yet thought about.</p>

<p>Fortunately, there is an additional matching option that makes broad match and phrase match far more powerful.</p>

<p><b>4) Negative Keyword Match</b></p>

<p>When you use broad match and phrase match you cannot anticipate all of the keywords and keyword phrases that your ads might show up for. However, from your keyword research, you will quickly see keywords that are undesirable. Start a list of all the keywords that you see that you don't like and add a hyphen "-" in front of them. Adding negative keywords is crucial for a successful campaign.</p>

<p>For the keyword:</p>

<p>gucci handbags<br />
Negative keyword examples would look like:</p>

<p>-fake<br />
-used<br />
The above keyword list contains a broad match for the keyword phrase gucci handbags and two negative keywords fake and used.</p>

<p>For what keyword phrases would the ad show up?</p>

<p>cheap gucci handbags<br />
gucci and kate spade handbags<br />
For what keyword phrases would the ad <span class="caps">NOT </span>show up for?</p>

<p>fake gucci handbags<br />
used prada and gucci handbags<br />
Google will never show your ad when the search query includes the negative keyword. Building a detailed list of negative keywords is critical.</p>

<p>The single best way to identify negative keywords quickly is to use the Overture (Yahoo!) or Google AdWords keyword suggestion tools. If you enter any keyword or keyword phrase, they will list for you all the similar search queries, including all the keywords that you don't want your ads to show up for.</p>

<p>Reminder: Since it's impossible to anticipate all the combinations of keywords that users will be typing into search engines, take full advantage of the broad match, phrase match, and exact match options, and have a solid list of negative keywords to avoid having your ads show up for irrelevant keyword phrases.</p>

<p>Getting a winning keyword list containing all of the delimiters for phrase and exact matching in Google can be hard work, but the <a rel="nofollow" href="http://www.mikes-marketing-tools.com/adwords-wrapper.html">AdWords Wrapper free online tool</a> does a lot of the work for you.</p>

<p><b>Step 3: Group Related Keywords</b></p>

<p>Now that you have a comprehensive list of keywords, it is crucial that you sort them under separate groups. Because you can only have <span class="caps">ONE </span>ad copy for <span class="caps">ONE </span>group of keywords, you want each of your keyword groups to have matching ad copy.</p>

<p><b>Why is This so Important?</b></p>

<p>1. When the copy of your ad matches the keyword phrase, users are far more likely to click on it.</p>

<p>Our tests have shown that this simple practice can significantly boost the click-through-rate of your ads by up to 100%.</p>

<p>2. Once they click on your <span class="caps">PPC </span>ads, the page where you send visitors to (called the landing page) must be tailored and relevant to the visitor.</p>

<p>Obviously, someone looking for a "canon digital camera" is looking for something different than someone looking for a "sony digital camera." Only when you group your keywords can you show specific ad copy which sends visitors to targeted landing pages.</p>

<p>3. You know how much or how little to bid for your keywords.</p>

<p>For example: Someone looking for "cameras" is probably less likely to buy than someone looking for a specific model such as "Cannon EX 650." The conversion rates will be very different for different groups of keywords. As Google allows you to vary the maximum amount you are willing to pay per click, when you group keywords well, you can know how much you should pay per click. (This is covered in further detail in another tactic on bidding strategies).</p>

<p>4. You can beat your competitors!</p>

<p>Studies have shown the majority of online advertisers fail to group their ads sufficiently.</p>

<p>As the image on the left demonstrates, even for the popular keyword phrase <i>email marketing</i> only 1 out of 4 online advertisers has a headline in their ad that matches the copy. Why? Because more likely than not, the other advertisers have far too many keywords in each group of keywords, which prevents them from having highly targeted ads.<span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2Fscreen1.jpg&amp;imageTitle=231239-1063769-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=437,height=264,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-1063769-thumbnail.jpg" alt="231239-1063769-thumbnail.jpg" title="231239-1063769-thumbnail.jpg"/></a><br/><span class="thumbnail-caption" style="width: 120px;">keywords in title</span></span></p>

<p>The above points are worth repeating because they are so important!</p>

<p>So, put yourself in a far better position to succeed, and start grouping them with these tips in mind:</p>

<p>When should a keyword phrase have its own group?</p>

<p>When a lot of people search for it!</p>

<p>Take a look at the screenshot of Overture's Keyword Selector Tool on the left. Although the keyword phrases similar to <i>internet marketing online</i> are almost identical, you can split them into separate groups because so many people are looking for each specific keyword phrases. It is a good opportunity to show very specific ad copy <span class="caps">MATCHING </span>those phrases.<span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2Fscreen2.jpg&amp;imageTitle=231239-1063777-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=309,height=383,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-1063777-thumbnail.jpg" alt="231239-1063777-thumbnail.jpg" title="231239-1063777-thumbnail.jpg"/></a><br/><span class="thumbnail-caption" style="width: 120px;">Overture</span></span></p>

<p><b>Google Tip</b></p>

<p>In Google, splitting singular and plural popular keywords into different groups can further boost the performance of your ads. For popular keywords, even splitting hyphens into different ad groups can pay off handsomely. While people searching for <i>self help</i> or <i>self-help</i> are looking for the same thing, you want to split these phrases into different ad groups so that in one group the copy of your ad says <i>self help</i> and in the other group the copy of your ad says <i>self-help</i>. This alone can boost the click-through-rate by 50%! Paying attention to detail and using lots of groups can go a long way!</p>

<p><b>Step 4: Scrub Your List</b></p>

<p>Have you included all the necessary relevant keywords, specified negative keywords and keyword matching criteria, and included keyword variations such as nouns, verbs, hyphens, plurals, and synonyms? Do a final sanity check:</p>

<p>Eliminate all irrelevant and ambiguous keywords that might generate results that don’t include what your customers are looking for.</p>

<p>And this is a continuous process:</p>

<p>You should monitor your performance and profitability of all your online marketing campaigns, at the keyword or at least at the group level. You will start to see which ad groups are profitable and which are not.<br />
For the unprofitable groups, lower the maximum average bid and if the campaign continues to be unprofitable, scrub your list and throw this ad group out. Don’t get attached to keywords or ad groups. Even if the keywords are highly relevant for your products or site. If a campaign is not profitable, bid less or throw it out!<br />
Over time, you will likely be able to delete non-converting keywords and cut your ad costs by up to 50%. This is why tracking and measuring your <span class="caps">ROI </span>and profitability is so important.</p>

<p>Summary</p>

<p>Always remember the 4 steps, and use the tools we recommended to save yourself time and effort.</p>

<p>Expand - come up with as many keywords and phrases as possible<br />
Target - refine the keywords you chose (for Google)<br />
Group - separate keywords into groups with matching ad copy<br />
Scrub - eliminate the unnecessary keywords<br />
You should now be equipped with the knowledge and the tools to rapidly build and grow your keyword list for your <span class="caps">PPC </span>campaigns, match the right ads, and watch your profits grow.</p>

<p>What you've just read is an extract from the <span class="caps">PPC</span> Section of <a href="https://paydotcom.com/r/11478/WtoW/1576366/">Mind Valley Labs</a> Ecommerce Course. These guys know their stuff - they're ex eBay and Microsoft. The entire section on <span class="caps">PPC </span>covers 5 chapters. <b>Make Money with Google Adsense</b></p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/9/13/keyword-optimization-tips-get-on-top-of-google.html"><rss:title>Keyword Optimization Tips - Get On Top Of Google</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/9/13/keyword-optimization-tips-get-on-top-of-google.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-09-13T14:13:07Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Oh boy...this is brilliant! I got these <b>Keyword Optimization Tips</b> from a buddy of mine that works for a <span class="caps">SEO </span>- a Search Engine Optimization company. He said he shouldn't be telling me this stuff but I got it out of him anyway after plying him with drinks and a bloody big pizza. Here's what he revealed. </p>

<p>We all want to be on the <b>First Page of Google</b> or <b>Yahoo</b> and <b><span class="caps">MSN</span></b> - that's a given. 75% of people don't go past the first page of a search engine. So Poll Position is page one and preferably up the top of page one. How do you get there? With optimized keywords or phrases and good original content. There's no point in building a website or a webpage around terms that are going to be buried under a mass of opposition. So the first thing you need to establish is <b>How Competitive is the Keyword?</b> The more popular a keyword, the more tweaking you're going to have to do to get it ranked high.</p>

<p><b>Perform a Search</b><br />
To find out how competitive a keyword is, first we find out how many other pages come up when you do a search for that word (or phrase). </p>

<p>Like this. Suppose we're building a site around the keywords <b>Tattoo Removal</b>.</p>

When I enter those words into Google I get 2,190,000 results. This means Google is throwing up all mentions of <b>tattoo</b> and <b>removal</b> - whether they're relevant or not - sometimes those words are just used in passing so if you were seriously looking for tattoo removal treatments, that listing wouldn't be much use to you. <span class="caps">BTW</span> I found this YouTube video while I was on about Page Ten - it's very short <div style="display: block;float:left;margine:10px10px10px10px;"><object width="340" height="280"><param name="movie" value="http://www.youtube.com/v/BngwFQ9CZpA"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/BngwFQ9CZpA" type="application/x-shockwave-flash" wmode="transparent" width="340" height="280"></embed></object></div> and pretty funny. The tats still look crap though.

<p><b>Refine the Search</b><br />
So we can refine the search just by enclosing the keywords in quotation marks. Like this <b>"tattoo removal"</b>. And now the number of results drops to 1,280,000. This means Google has found the exact phrase <i>tattoo removal</i> in that order somewhere on a page. But this is still a lot of potential competitors.</p>

<p><b>Narrowing the Search</b><br />
So what we do now is further refine the search to see how many other punters are optimizing for that keyword phrase - optimimizing by using the keywords in their title. All we do is enter <b>allintitle:"tattoo removal"</b>. Don't forget the colon or the inverted commas. And now the results drop dramatically to just 34,500. That's more like it. Suddenly we're not up against 2 Million odd competitors but 34,500. But it looks like there's still going to be too much competition to be able to get a high ranking easily.</p>

<p><b>Text Links &amp; Anchor Text</b><br />
So now we use another tool at our disposal - text links and anchor text - the clickable text of a link. These are <b>Incoming Links</b> to your website that search engines use to figure your site's popularity. If you add keywords to the anchor text it will increase rankings for the site that is being linked to - it's a good idea to build incoming links that contain your desired keyword phrase in the anchor text. <br />
So now we can check for anchor text on our search. If we type in <b>allinanchor:“tattoo removal"</b> it will show only pages in which the anchor text on links to the pages contain the words “tattoo removal".<br />
Google shows 28,000 pages that have linked the phrase “tattoo removal” pointing to them. This is the hard-core competition - the guys that know their <span class="caps">SEO </span>techniques. </p>


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Affiliate Marketing Puzzle!" /></a></p></div>

<p><b>So What have We Got?</b><br />
Our Keyword Phrase is: Tattoo Removal.<br />
There are 2,190,000 results on Google.<br />
When we narrow the search with <i>All in Title</i> we get 34,500.<br />
When we enter <i>All in Anchor</i> we get 28,000.</p>

<p>Going on these figures it would be quite hard to get ranked highly - at least on Google. My <span class="caps">SEO </span>buddy says you want no more than a Million mentions on Google and less than 1,000 “allintitle” and less than 3,000 “allinanchor.” And the formula to work this out is here - </p>

<p><b>The EF Ratio to Determine Keyword Competitiveness</b></p>

<p>The <b>EF Ratio</b> is the number of <b>Exact Matches</b> (searches with quotes around the keyword) divided by <b>Find All Results</b> (search without quotes) multiplied by 100 to give a percentage. The higher the percentage the more difficult to get a high ranking.</p>

<p>So "tattoo removal" (Exact Search in quotes) returned 1,280,000 in Google and <i>tattoo removal</i> (Find All no quotes) returned 2,190,000 results. <br />
1,280,000 divided by 2,190,000 X 100 = 58.4 % which means this term is way too competitive and achieving high rankings will be pretty difficult. </p>

<p>How about that eh? Of course you could buy a Keyword Optimizer that will do all this for you - <a href="http://malkie11.bryxen4.hop.clickbank.net/" target="_top">like this one</a>. But that may only be viable if you have heaps of sites or are into this full-time. The rest of us can probably just get by with this free method. The secret, of course, as far as Adsense ads are concerned, is to choose <b>High-Paying Keywords</b>. So you might want to <a href="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/16/finding-profitable-keyphrases-for-adsense.html">read this</a>. Finally, you can cross-check your findings with this Free Keyword Difficulty Checker below. This tool issues a percentage score that indicates how difficult it would be to rank on the first page for this term; higher percentages mean greater difficulty. <br />
<!-- BEGIN Developer Shed™ Network's Keyword Difficulty Check --><br />
<!-- Copyright 2001-2007 Developer Shed™, LLC All Rights Reserved --></p>


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          <font size="2" face="Courier New, Courier, mono"><br />
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<p><!-- END Developer Shed™ Network's Keyword Difficulty Check --><br />
<span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2FDSC00268_1.JPG&amp;imageTitle=231239-871878-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=1280,height=960,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-871878-thumbnail.jpg" alt="231239-871878-thumbnail.jpg" title="231239-871878-thumbnail.jpg"/></a></span></p>

<p><b>Malcolm Lambe</b> is an Australian blogger/vlogger living in Paris and trying to make a living online (with some success).</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/30/how-to-get-your-site-well-positioned-on-search-engines.html"><rss:title>How to Get Your Site Well-Positioned on Search Engines</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/8/30/how-to-get-your-site-well-positioned-on-search-engines.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-08-30T07:27:41Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>This is a <b>Great Article on Search Engine Optimization</b> - a great article. It comes from <a rel="no follow" href="https://paydotcom.com/r/11478/WtoW/1576366/">Mind Valley Labs</a>. This is fantastic advice - <i><b>So How Do You Get Your Site Well Positioned?</b></p>

<p>Fortunately, there is an ethical way to get high search engine placement.</p>

<p>What we're going to reveal here is a tried and tested 9-month system pioneered by James Glog, the founder of a successful startup in Silicon Valley. James wouldn't let us reveal his real name - but let's just say that James is on a first name basis with several engineers in Google and has a solid understanding of how to ethically get a good Google ranking.</p>

<p>The key word here (no pun intended) being "ethically".</p>

<p>The philosophy James preaches is not about manipulating search engines. It is about understanding how they work and how to plan your site marketing strategy so that you can achieve good rankings in a reasonable amount of time.</p>

<p>James helped us prepare a detailed spreadsheet outlining his system. The beauty of this spreadsheet is that it will make sure you hit all the necessary points to ensure your site gets good placement.</p>

<p>It won't happen fast (any <span class="caps">SEO </span>specialist who promises you fast results are usually lying through their smiles) - but James says you'll see dramatic results in 9 months.</p>

<p>So here's what we're going to reveal in this lesson:</p>

<p>First, We'll start this lesson with 11 Critical Steps you need to take to make sure your site is search engine friendly. If you aren't following these best practices, you should start now.<br />
After these steps we'll give you the main item - the Comprehensive <span class="caps">SEO</span> Checklist from James. You can download it at the end of this lesson. This organized list covers every single strategy you need to implement to boost your rankings.<br />
<b>11 Rapid Ways to Get a Top Ranking in Any Search Engine</b></p>

<p>Search engines don't read information like humans do. They follow specific rules.</p>

<p>Here's 11 things you can do to speak their language.</p>

<p><b>1) Optimize Your <span class="caps">URL</span>s</b></p>

<p>If you have not yet picked a domain name for your website, don't try to go for "mykeyword.com." Instead, try to pick a name that you want to build your company and/or a brand around.</p>

<p>If you are into online marketing, do you really want to have a site that is called "Online-Marketing-Tips.com" or "Online-Marketing-Guru.com?" How memorable is that?</p>

<p>We decided to call our website MindValley Labs for this same reason - to build on the MindValley brand rather than trying to go for short term <span class="caps">SEO </span>gains by using a <span class="caps">URL </span>like Top-Conversion-Secrets.com or something similarly cheesy.</p>

<p><b>2) Optimize Your Page Title, h1 and h2 Headers</b></p>

<p>Create a short relevant title (60 characters max). Have the keywords appear first. Adding stuff such as <i>home page</i> in the title tag will only decrease your Google ranking.</p>

<p>The headline at the top of your page should use the H1 <span class="caps">HTML </span>header. The sub-headline should follow the H2 header. Include your <span class="caps">SEO </span>keywords in the headline and sub-headline.</p>

<p><b>3) Optimize your description and keyword</b></p>

<p>Add the <span class="caps">SEO </span>keywords to the meta tag description. The description should be 200 characters max.</p>

<p>Example: meta name="description" content="Enter description here and include keyword phrase"</p>

<p>Add the <span class="caps">SEO </span>keywords to the meta tag keywords. Include 5 keyword phrases max.</p>

<p>Example: meta name="keywords" content="Enter up to 5 keyword phrases, use a comma to separate keyword phrases"</p>

<p>Note: Yes we realize that some <span class="caps">SEO </span>experts say that these meta tags are no longer relevant. But since adding them is so easy to do, we feel it's better to be safe than sorry.</p>

<p><b>4) Optimize your keyword density</b></p>

<p>Creating a keyword rich content page is a <span class="caps">MUST.</span> Be creative, write good content and make frequent use of the keywords you are optimizing for. However, make sure that your keyword density never exceeds 5% for pages with long copy and 10% for pages with little copy. If they do, you might get penalized by the search engines and your ranking will go down.</p>

To find out what the keyword density is on your page use this free Keyword Density Tool:<a href="http://www.seochat.com/seo-tools/keyword-density/">Seochat</a><div style="display:block;float:right;margin:5px5px5px5px;"><script type="text/javascript"><!--
google_ad_client = "pub-1566101718669921";
google_alternate_color = "0000FF";
google_ad_width = 336;
google_ad_height = 280;
google_ad_format = "336x280_as";
google_ad_type = "text";
//2007-08-27: new optimizing adsense
google_ad_channel = "2381362787";
//-->
</script>
<script type="text/javascript"
  src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script></div>

<p><b>5) Spice up your <span class="caps">SEO </span>keywords and move them up</b></p>

<p>Be sure to have your keywords appear at least once in bold, italics, and underlined in the copy. Again, do this once, but don't over do it!</p>

<p>Text towards the top of the page, such as in the first paragraph, counts for more than text further down the page. So, make sure that your keyword phrase is included towards the top of your page.</p>

<p><b>6) Optimize your text links</b></p>

<p>The anchor text in your text links is one of the <span class="caps">MOST </span>important aspects of <span class="caps">SEO </span>and will majorly affect your search engine ranking. It should always include the keywords that you are optimizing for. Here is an example for the keyword phrase "beginner guitar lessons."</p>

<p>This is bad:</p>

<p><a href="http://www.iplaymusic.com/lessons.html">Click here</a> - points to http://www.iplaymusic.com/lessons.html</p>

<p>The first mistake is that the <span class="caps">URL </span>is not optimized and the second mistake is that the anchor text says "Click here."</p>

<p>Here is a better way:</p>

<p><a href="http://www.iplaymusic.com/lessons.html">Beginner Guitar Lessons</a> - points to http://www.iplaymusic.com/lessons.html</p>

<p>Good! The anchor text is now optimized. All links pointing to this page should have the keyword in the anchor text.</p>

<p>Here is the best way:</p>

<p><a href="http://www.iplaymusic.com/beginner-guitar-lessons.html">Beginner Guitar Lessons</a> - points to http://www.iplaymusic.com/beginner-guitar-lessons.html</p>

<p>Perfect! You now have both your <span class="caps">URL </span>and the anchor text optimized.</p>

<p><b>7) Use keyword stemming</b></p>

<p>Make sure to include all the variations of the keyword that you are optimizing for. Here is an example of keyword stemming. The keyword "optimization" has variations such as "optimal," "optimize," and "optimum." If you include all of the keyword stems (similar words) you can help you get a top search engine position.</p>

<p>Here is a free tool to identify all of the similar words and stems for a given keyword:<a href="http://www.usingenglish.com/resources/wordcheck/index.php?word=optimization">Using English</a></p>

<p><b>8) Optimize image descriptions</b></p>

<p>Every image can include a description called the "alt text." Make sure that the alt text describes the image and includes the relevant keywords where appropriate.</p>

<p><b>9) Optimize your site structure</b></p>

<p>Every "important" page on your site should link to every other "important" page on your site.</p>

<p>Example of good linking structure:<span class="full-image-float-left"><img src="http://www.welcometowallyworld.com/storage/inter-links.jpg" alt="inter-links.jpg" title="inter-links.jpg"/></span></p>



<p><b>10) Only go two levels deep</b></p>

<p>Make sure that your site structure is such that pages are only two levels deep (two clicks away from the home page). This is very important because even if your landing page is deemed to be relevant, the deeper pages are buried in your site the less relevant they are deemed by search engines and the harder it is to achieve a top ranking.</p>

<p>Here is an example of an good site structure that is two levels deep.</p>

<p>www.homepage.com</p>

<p>1 page deep: www.homepage.com/products</p>

<p>2 pages deep: www.homepage.com/products/product1</p>

<p>2 pages deep: www.homepage.com/products/product2</p>

<p>1 page deep: www.homepage.com/services</p>

<p>2 pages deep: www.homepage.com/services/service1</p>

<p>It all has to do with PageRank and the reputation of a site. You want to get backward links that point to your main page to build your PageRank. However, even if your main page has a high PageRank of say 6 then the pages inside your site don't all have a PageRank of 6. PageRank is passed along.</p>

<p><b>11) Add good outbound links</b></p>

<p>From your key content pages, include links to the best and most relevant content sites. Linking to related authority sites shows that you are trying to help users find the best content and will help you with <span class="caps">SEO.</span></i></p>

<p>How's that eh? Pretty good advice. Covered in more depth <a href="https://paydotcom.com/r/11478/WtoW/1576366/">here at Mind Valley Labs</a>.</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/29/wordpress-plug-ins-to-make-money-with-adsense.html"><rss:title>Wordpress Plug-Ins To Make Money With Adsense</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/8/29/wordpress-plug-ins-to-make-money-with-adsense.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-08-29T07:59:16Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Did you know you can get some plug-ins to help you with your Adsense program on Wordpress? here's just some of them -</p>

<p><a rel="no follow" href="http://www.acmetech.com/blog/2005/07/26/adsense-deluxe-wordpress-plugin/">Adsense Deluxe </a> </p>

<p><a rel="no follow" href="http://wordpress-plugins.biggnuts.com/adsense-plugin/">Adsense Injection</a> </p>

<p><a rel="no follow" href="http://philhord.com/phord/adsense-inline-with-wordpress-blog-posts/">Adsense Inline</a> </p>

<p><a rel="no follow" href="http://www.supriyadisw.net/2006/07/adsense-beautifier">Adsense Beautifier</a> - places images beside ads to increase your clicks (CTR) and Adsense earnings.</p>

<p><a rel="no follow" href="http://www.mikesmullin.com/2006/04/01/adsense-widget-wordpress-sidebar/">AdSense Widget for WordPress Sidebar</a> </p>

<p><a rel="no follow" href="http://mightyhitter.com/main-page/plugins/mightyadsense/">MightyAdsense</a> - lets you host the code in Wordpress without having to modify the templates.</p>

<p><a rel="no follow" href="http://blog.taragana.com/index.php/archive/wordpress-plugin-adrotator-rotate-your-ads-including-adsense-dynamically/">AdRotator Wordpress Plugin</a> -  with this one you can rotate your adsense ads with other affiliate programs. Said to help reduce <i>ad blindness</i>.</p>

<p><a rel="no follow" href="http://www.internetvibes.net/2006/09/29/adsense-wordpress-plugin/">Adsense Earnings Wordpress Plugin</a> - shows your Adsense earnings within the Wordpress admin panel.</p>

<p>I'm not on Wordpress so I can't vouch for any of these Plug-Ins. But they seem to be pretty good. </p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/16/finding-profitable-keyphrases-for-adsense.html"><rss:title>Finding Profitable Keyphrases for Adsense</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/8/16/finding-profitable-keyphrases-for-adsense.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-08-16T05:51:22Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>This is brilliant! If you're anything like me - a blogger trying to finds ways to monetize my site through Adsense, you've been wandering all over the net looking for the right advice without falling into the jaws of the jerks and sharks out there waiting to take a piece out of you with their <i>Get Rich Quick with Adsense</i> scams (<i>This month only $97!</i>). </p>

<p>I've just stumbled across...well he's a fellow contributor to <a href="http://ezinearticles.com/?expert=Razvan_Ionut_Rovinaru">Ezine Articles</a>...Razvan Rovinaru's<a href="http://work-from-home-on-line.blogspot.com/">Work From Home Online</a> site with this article that he's allowing me to reproduce below.</p>

<p>Now before we go on...I know what you're thinking...you're thinking I'm an Associate of this guy. You're thinking that I've either bought into this program or that I've joined his Associate list to be paid when you click on a link and go through to his site. And I don't blame you. We see this all the time don't we? It's the old Pyramid Selling scam. You buy an Adsense get-rich-quick scheme and then make money by convincing others they should buy it too as it's the best thing since sliced bread. So I'm happy to put on the record here and now <b>I have no association with Razvan Rovinaru or any of his sites or any program he may be selling</b>. So what I'm about to share has come from my experience - my opinion of this article. Oh yeah...Razvan wants me to describe this as <b>Complete work from home guide, 100% Free. Learn how to develop a successful internet-based business.</b> I'm happy to do that. Now check this out. This is <b>Step 2 of his "Finding Profitable Keywords"</b></p>

<p><i>In Step 1 I told you to select a topic for your new niche site, and for the purposes of this tutorial I have chosen the "outdoor landscaping" niche.</p>

<p>We are now going to find profitable keyphrases, with very low competition but with decent traffic.</p>

<p>To find them, we are going to use 2 <span class="caps">FREE </span>tools which I personally use each and every time I do niche research.</p>

<p><b>Tool #1: Google's official Keyword tool - <a href="https://adwords.google.com/select/KeywordToolExternal">Google Keyword Tool</a></p>

<p>Tool #2: Technobloggie's "Google Keyword Metrics Tool" - <a href="http://www.technobloggie.com/keyword-tool/index.php">Technobloggie Keyword Tool</a></b></p>

<p>Important: Bookmark the tools <span class="caps">NOW </span>so you can find them easier later. There are many similar tools on the internet but from my experience these two are the most accurate free ones.</p>

<p>The first thing we need to do now is to open the first tool. Where it says "Enter one keyword or phrase per line:" enter the main keyword, in my case "outdoor landscaping". Now enter the verification code, make sure that "Keyword Search Volume" is selected next to "Choose data to display:" and click "Get More Keywords".</p>

<p>We are now looking for keywords that have at least "low search volume"(in the second column) and "very low advertiser competition"(the third column). Now obviously, advertiser competition is not the same thing as natural search engine results competition, but in my experience with this tool, if the advertiser competition is very low then the <span class="caps">SERP'</span>s competition is low also - we'll check this anyway to be 100% sure.</p>

<p>What we must do now is make a list with all the keyphrases that have at least a low search volume and very low advertiser competition. In the landscaping example this is how my list will look like:</p>

<p>"decks landscaping, fire pit landscaping, fountains landscaping, landscaping back yard, landscaping building, landscaping fence, light landscaping, lighting landscaping, malibu landscaping, outdoor cottage, outdoor ideas, outdoor paving, outdoor rocks, outdoor stone, outdoor stones, planning landscaping, pools landscaping, porch landscaping, post landscaping, small landscaping, street landscaping, wood landscaping, zen landscaping"</p>

<p>All these keyphrases fit my description - according to Google's tool - but at this moment we cannot be sure which are the most profitable, so this is where the second tool comes into play.</p>

<p>Technobloggie's "Google Keyword Metrics Tool" tells you how much people pay for a top position for a certain keyphrase, the estimated daily search volume, estimated monthly search volume and a few other things. We're interested only in the daily and monthly search volume here.</p>

<p>So what we do now is very simple: we take every keyword from the list we just made, and check it at <a href="http://www.technobloggie.com/keyword-tool/index.php">Technobloggie Keyword Tool</a>. Simply enter the keyword in the box, make sure you choose "Exact" for "Keyword Match Type" and click "Estimates".</p>

<p>The first keyword is "decks landscaping" and the results are:</p>

<p>Estimated Daily Search Volume: 76</p>

<p>Estimated Monthly Search Volume: 2292</p>

<p>Not bad! This keyword alone would bring somewhere around 2000 visitors a month to your site if you were #1 for it. So the next step is to find out exactly how much competition "decks landscaping" has, so we'll know how hard it is to get to #1 for it.</p>

<p>All we have to do is go to Google.com and enter: "decks landscaping" - exactly like that, with quotes. From my experience if the keyphrase in quotes has less than 10.000 results, then it's very easy to get that #1. Our example has at the time of this writing 14.900 results, which is still great.</p>

<p>Normally it would be very easy to get a number 1 for our keyphrase. But there's even more good news. We can easily see, by looking at our competitors' websites that they are not optimized for "decks landscaping" - this is <span class="caps">GREAT </span>news for us as this confirms the fact that getting to number 1 is going to be very easy.</p>

<p>We have just found our first profitable keyword. All we have to do now is finish our list, by checking all the other keywords, following the same steps we took for "decks landscaping". It would be a great idea to create a table with all this data, in MS Word or Excel(recommended) so you can analyze it easily - remember, it's very important to be organized when working on a project.</p>

<p>You can of course use the steps outlined to find profitable keyphrases in any niche! Those free tools are very powerful so like I said before, remember to bookmark them.</p>

<p>In the next instalment of this guide I will show you how to create content for this brand new niche site, publish it on a blog, and get a quick first page ranking for your first article.</i></p>

<p>Great eh! have you tried it? I did. And look what I found - </p>

<p><b>Details for my Keywords</b> - and no I'm not telling you what they are.</p>

<p>Max Bid: $1.85<br />
Estimated Daily Search Volume: 1571<br />
Estimated Monthly Search Volume: 47130<br />
Estimated Daily Clicks: 23.57 (This is for the top AdWords Position) <br />
Market Value: $1308.13 (This is how much the top AdWords Position would pay for all the monthly clicks for this keyword)<br />
AdSense Effective <span class="caps">CPM</span>: $55.54 (Assumes a 60% revenue share from adSense, and a 5% <span class="caps">CTR </span>on ad units)</p>

<p>And after doing a Search on Google with the keywords in brackets (that's important to get an exact match) I found that there's 131,000 results. Ouch. So it looks like it's not going to be easy getting the Number One spot. But still. I'd be happy to get these particular keywords on the first page of the Google Search. From what I can see there are no quality articles there. So I'm hoping its not an impossible ask. But looking at those Market Value figures above I reckon it's worth a try. Funny thing is, the first two listings (from the same site) won't even open. The next two are lightweight, off-the-subject pieces that are two years old. So if I can churn out some meaty articles on these keywords I might just crack it. I'll keep you informed. Hell I'll be skiting all over the place if I crack it.</p>

<p><b>StopPress</b> I've just moved on to this Keyword Tool. The Technobloggie one's good - for a freebie - but <a href="http://malkie11.bryxen4.hop.clickbank.net/" target="_top">This One</a> opens all the doors. Also lets you lift all the keywords that your top-rated competitors are using.</p>

<p><span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2FDSC00268_1.JPG&amp;imageTitle=231239-871878-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=1280,height=960,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-871878-thumbnail.jpg" alt="231239-871878-thumbnail.jpg" title="231239-871878-thumbnail.jpg"/></a></span></p>

<p><b>Malcolm Lambe</b> is an Australian blogger/vlogger living in Paris and trying to make a living online.</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/8/5/are-there-really-any-secrets-to-optimizing-adsense.html"><rss:title>Are There Really Any Secrets to Optimizing Adsense?</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/8/5/are-there-really-any-secrets-to-optimizing-adsense.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-08-05T21:04:31Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>A quick blog. In just a few weeks I've managed to triple my Adsense earnings by applying these tweaks. </p>

<blockquote>* changed the colour of the links to match the Adsense headers

<ul>
<li>wrapped the copy around the Adsense Code.</li>
</ul>

<ul>
<li>used only text ads in the large rectangle and a skyscraper and sometimes a banner.</li>
</ul>

<ul>
<li>started writing articles on subjects that have high-paying keywords.</li>
</ul>

<ul>
<li>used more ready-made articles to bulk up my content.</li>
</ul>

<ul>
<li>fed stories to Social Networking Sites and had several featured.</li>
</ul>

<ul>
<li>tagged most of my YouTube videos with a link to my site.</li>
</ul>

<ul>
<li>commented on other peoples blogs and sites.</li>
</ul>

<ul>
<li>started an Adwords Campaign to drive traffic to the site</blockquote></li>
</ul>

<p>Its encouraging to see I'm regularly placed at the top of Google Search. More later. Mal.</p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/7/26/optimizing-adsense-what-ive-learnt-so-far.html"><rss:title>Optimizing Adsense - What I've Learnt So Far</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/7/26/optimizing-adsense-what-ive-learnt-so-far.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-07-26T19:02:49Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p>Amazing. After just a few days of tweaking this site I've managed to <b>Treble</b> my Adsense earnings. How did I do it? Well I've taken on board what a lot of other Adsense publishers have said about optimizing their Adsense earnings. <span class="caps">BTW </span>some of that advice is way off the pace - out of date. Things change rapidly in the online world and what may have worked in 2005 is probably not relevant today. I'd steer clear of these sharks that want to show you how to do it after you buy their glossy-looking programs for <i>"The All-Time Never-To-Be-Repeated Price of Just $99"</i>. From what I can make out these programs are all cons. You can get most of this information from the web. And the thing is - if they really had found an Adsense loophole or a surefire way of milking millions from Adsense why would they want to share it with the world? So don't be a chump. Stay away from the jerks that flog these programs. Here's what I've found to <b>Greatly Increase Your Adsense Earnings</b> -</p>

<p><b>* Probably the most important thing you can do is to make sure your links colour is the same colour as your Google Adsense headings.</b> Like this - <a href="http://www.welcometowallyworld.com/buy-me-a-beer/">There are no Naked People on this page</a>. See how that colour is the same colour as the Adsense? I had to change my template to match. Originally I had <b>almost</b> the same blue. But <i>almost</i> doesn't cut it. I figured out that the blue Google use is probably a standard colour so I found <a href="http://www.w3.org/MarkUp/Guide/Style">This Great Site</a> on how to use <b><span class="caps">CSS</span></b> and <b><span class="caps">HTML</span></b> and dicovered there are 17 basic colours used online and that the Google blue was most probably this blue - <b>#0000FF</b> so I got into my template, found the <i>Page Links</i> and changed it. And Voila! Neat eh?</p>

Now the idea of changing the link colour is twofold - firstly people are used to clicking on that particular blue-coloured link. So they might be inclined to click on a Google link (I do all the time but <b><span class="caps">NEVER</span></b> on my own site). But it also means you can put the Google ads in the copy like what I'm about to do and it won't look out of place. I'm going to use a Google Search Button because i've use the Adsense on other parts of this page - you're allowed up to three - I've got one across the top, one in the middle and one on the side. Plus I have a Firefox Button and now this Google Search button.<!-- SiteSearch Google --><br />
<form method="get" action="http://www.google.com/custom" target="google_window">
<table border="0" bgcolor="#ffffff">
<tr><td nowrap="nowrap" valign="top" align="left" height="32">
<a href="http://www.google.com/"><br />
<img src="http://www.google.com/logos/Logo_25wht.gif" border="0" alt="Google" align="middle" /></img></a>
</td>
<td nowrap="nowrap">
<input type="hidden" name="domains" value="www.welcometowallyworld.com"></input>
<label for="sbi" style="display: none">Enter your search terms</label><br />
<input type="text" name="q" size="31" maxlength="255" value="" id="sbi"></input>
<label for="sbb" style="display: none">Submit search form</label><br />
<input type="submit" name="sa" value="Search" id="sbb"></input>
</td></tr>
<tr>
<td>&nbsp;</td>
<td nowrap="nowrap">
<table>
<tr>
<td>
<input type="radio" name="sitesearch" value="" checked id="ss0"></input>
<label for="ss0" title="Search the Web"><font size="-1" color="#000000">Web</font></label></td>
<td>
<input type="radio" name="sitesearch" value="www.welcometowallyworld.com" id="ss1"></input>
<label for="ss1" title="Search www.welcometowallyworld.com"><font size="-1" color="#000000">www.welcometowallyworld.com</font></label></td>
</tr>
</table>
<input type="hidden" name="client" value="pub-1566101718669921"></input>
<input type="hidden" name="forid" value="1"></input>
<input type="hidden" name="ie" value="ISO-8859-1"></input>
<input type="hidden" name="oe" value="ISO-8859-1"></input>
<input type="hidden" name="cof" value="GALT:#008000;GL:1;DIV:#336699;VLC:663399;AH:center;BGC:FFFFFF;LBGC:336699;ALC:0000FF;LC:0000FF;T:000000;GFNT:0000FF;GIMP:0000FF;LH:0;LW:0;L:http://www.welcometowallyworld.com;S:http://;FORID:1"></input>
<input type="hidden" name="hl" value="en"></input>
</td></tr></table>
</form>
<!-- SiteSearch Google -->

<p><b>* Another important thing to do to optimize your Adsense is to have good content</b>.<br />
I can't stress this enough. The days of just <i>scraping</i> content - lifting articles from the web are over. People are more sophisticated - we can smell scraped copy a mile off. Often it's badly written. Or its reads like its been written by a computer or by some hack paid to churn out this rubbish. We're all looking for personal experience - how the other guy did it. Like I'm telling you here. And if the content is reasonably well-written and relevant and <b>topical</b> it'll get you on to a good Google Page - hopefully the first page - that's where you want to be. That or the second. This whole thread <b>Optimizing Adsense to Make More Money</b> is at the top of the Google page. Do it now - use the Google Search above. Enter <b>Optimizing Adsense to Make More Money</b>. Cool eh? Now just that entry is bringing me hundreds of visitors a day (I track you with my host Squarespace's stats page) - maybe that's what brought you here?</p>

<p><span class="caps">OK...</span>more in a few hours...I gotta take the kid to the park...</p>

<p>Malkie, Paris.<br />
<span class="thumbnail-image-float-right"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2FDSC00268_1.JPG&amp;imageTitle=231239-871878-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=1280,height=960,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-871878-thumbnail.jpg" alt="231239-871878-thumbnail.jpg" title="231239-871878-thumbnail.jpg"/></a></span></p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/7/23/get-baby-to-boost-your-adsense-earnings.html"><rss:title>Get Baby to Boost Your Adsense Earnings!</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/7/23/get-baby-to-boost-your-adsense-earnings.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-07-23T22:27:04Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="full-image-centre"><img src="http://www.welcometowallyworld.com/storage/wiredcover.jpg?__SQUARESPACE_CACHEVERSION=1185229743299" alt="wiredcover.jpg" title="wiredcover.jpg"/></span></p>

<blockquote>I don't seriously think this will <b>Boost Your Adsense earnings</b> but it's fun to do. You want to have a crack at it? It'll cost you two clicks. Here's the first one on <a href="http://www.condenet.com/promo/xerox/">this Xerox Site</a>. You might like to post a link to your cover on the comments below. See if you can work <i>Adsense</i> in there somewhere. </blockquote>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/6/28/turn-cookie-cutter-content-into-killer-content-for-adsense.html"><rss:title>Turn Cookie-Cutter Content Into Killer Content for Adsense</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/6/28/turn-cookie-cutter-content-into-killer-content-for-adsense.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-06-28T14:53:13Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="full-image-float-left"><img src="http://www.welcometowallyworld.com/storage/gwil40726.jpg" alt="gwil40726.jpg" title="gwil40726.jpg"/></span>You know what I mean by <b>Cookie-Cutter Content</b> don't you? I'm talking about the off-the-shelf articles you can get on the web to put on your blog or site. The stuff that's free and comes with four-on-the-floor built-in <!--Link Code--><A href="http://www.keyworddiscovery.com/?id=301931">Keywords</A><!--End Link Code--> and optional pinstriping. Stuff like this article below that I got off Ezine - all about getting yourself re-established after having a bad credit history due to bankruptcy or other events. Perhaps a business failure or an illness  has sapped your savings, crippled your credit cards and sent you to the wall.</p>

<p>See this is an Ezine Article - cookie cutter content. And I'm not allowed to rewrite it. But I can <b>comment</b> on it. Let's start with that heading they've given it - <i>Is Getting a Personal Loan With Bad Credit Impossible? Think Again.</i> It's a bit cheesy isn't it? Bit Readers Digest. And if this is an off-the-shelf article...how many other copies of this are there floating around out there? Its not going to carry much weight with Google and the other search engines if its a carbon copy of a thousand other articles like it on the web. Its not <i>Unique Content</i>. Anyway...have a read...I'll see you at the bottom after you've sorted your <b>Bad Credit Rating</b> problems.<html><br />
<head><title>Is Getting A Personal Loan With Bad Credit Impossible? Think Again</title></head></p>

<p><body bgcolor="#FFFFFF" leftmargin="0" topmargin="0" marginwidth="0" marginheight="0"></p>

<p><b>Is Getting A Personal Loan With Bad Credit Impossible? Think Again</b><br />By <a href="http://ezinearticles.com/?expert=James_Taylor">James Taylor</a></p>


<p>A bad credit history is like having contracted an infectious disease. At least this is what most lenders perceive. Any requests for personal loans by people with a bad credit history are generally declined. They are charged an extravagantly high rate of interest, if advanced personal loans.</p>

<p>What these lenders fail to recognize is that the people who are currently rated as a bad credit case were sometimes having a good credit history. Some acts of the past, which were sometimes inevitable, became the reason for theirs being tarnished with bad credit.</p>

<p>It will be illogical to punish the people for acts of the past. Besides there are few means to guarantee that a person otherwise rated as a perfect credit case, may default on the loan.</p>

<p>Lenders have slowly started accepting the fact. The growing number of people falling in the trap of bad credit has brought home the fact that they cannot do without doing business with these people.</p>

<p>Besides opening practically every loan for people with bad credit, more and more loan products have come up to cater to the specialized group.  There are similar options for the people with bad credit, as for the people with a good or average credit.</p>

<p>Bad credit personal loans are used for a variety of purposes like buying a car or going on a holiday. They are also widely used in debt consolidation.</p>

<p>Bad credit becomes irrelevant if the person has and is ready to keep some asset as collateral. The main idea behind the refusal to the people with bad credit is that they fear that the default will be repeated. With a collateral to back the personal loan, the lender is assured that the loan would not be defaulted. The borrower knows that he will have to lose the asset, generally home, if he defaults on the loan.</p>

<p>The requirement of collateral can be done away with in case of an unsecured personal loan. Lenders rarely offer such loans. A good credit history is a 
pre-requisite in such loans. But, there are always some lenders who take consideration of your case. Lenders accept borrowers with a bad credit history because of inevitable reasons.</p>

<p>Bad credit personal loans normally carry a higher rate of interest. This is because of the higher risk potential in such loans. One may also be overcharged on this account. The borrowers are asked to pay a hefty charge and have to face some inflexible terms of payment.</p>

<p>Nevertheless, there are lenders who charge reasonably lower rates of interest. Taking a loan is not a trivial matter. It puts an important asset to stake. It also affects the financial condition of the borrower. This makes a proper search for the loan a priority. Gone are the days when searching the loan market would have raised hackles of people. Today searching has become much simpler, thanks to the power of information technology.</p>

<p>The selection of the most appropriate lender is not that easy a task. Though made simpler through information technology, ones mental faculties are the best resort in the selection process. Lenders generally promise many features along with the loan. Borrowers take this bait and fall in the trap. Failing to maintain an optimum balance between an immediate comfort and a future comfort also leads to this trap.</p>

<p>Deciding the monthly repayments and the number of installments further strain your mental faculties. An expert advice from knowledgeable people will help in this decision. Being aware of ones financial condition, the borrower can decide the various details of the loan in a much better manner. Thus, the final decision is reserved with the borrower himself.</p>

<p>A bad credit personal loan has a positive impact on ones credit history, provided the repayments to the loan are made regularly.</p>


<p>James Taylor holds a Master’s degree in Commerce from <span class="caps">JNU </span>he is working as financial consultant for</p>

<p><a target="_new" href="http://www.chanceforloans.co.uk">http://www.chanceforloans.co.uk</a> To find a <a target="_new" href="http://www.chanceforloans.co.uk">personal loans</a>, bad credit loans that best suits your needs visit <a target="_new" href="http://www.chanceforloans.co.uk">http://www.chanceforloans.co.uk</a></p>

<p>Article Source: <a href="http://ezinearticles.com/?expert=James_Taylor" target="_new">http://EzineArticles.com/?expert=James_Taylor</a><br /><a href="http://ezinearticles.com/?Is-Getting-A-Personal-Loan-With-Bad-Credit-Impossible?-Think-Again&amp;id=38022" target="_new">http://EzineArticles.com/?Is-Getting-A-Personal-Loan-With-Bad-Credit-Impossible?-Think-Again&amp;id=38022</a></p>


<p></body><br />
</html><br />
So how'd you go? learn anything new? No...it's not exactly <b>Killer Content</b> is it? Its straight from <b>The School of the Bleeding Obvious</b> in my opinion. They float the premise <b>Is Getting a Personal Loan With Bad Credit Impossible?</b> and then they pretty much answer it with <b>No...its not exactly <i>Impossible</i> but it is difficult</b>. They state the obvious fact that if you have some collateral to put up - some real estate say, then the Lender will look favourably on you, bad credit history or not. Der. But you might pay a higher rate of interest because of your past transgressions. Again...obvious.</p>

<p>And then we have the <i>snappy style</i> this little gem's written in. Like this sentence - <i>Though made simpler through information technology, ones mental faculties are the best resort in the selection process.</i> he says about researching for <b>The Best Bad Credit Personal Loan</b>. I would have said something like <i>Though using the net to find a Bad Credit Personal Loan deal is quick and easy, do your research and compare offers before signing.</i> </p>

<p>And then we have more of the bleeding obvious with his statement: <i>A bad credit personal loan has a positive impact on ones credit history, provided the repayments to the loan are made regularly.</i></p>

<p>The article is attributed to <b>Fire &amp; Rain</b>...I mean <b>James Taylor</b> - who apparently has a <i>Masters Degree in Commerce</i> from Mickey Mouse University - <span class="caps">JNU.</span> But you know where he loses me? There are no <b>credible links</b> in this article - not one. Until you come to the end when he divulges he's a <b>Financial Consultant</b> for <b>ChanceWouldBeaFineThingLoans.co.uk</b></p>

<p>I'm a <b>Rocket Scientist</b> myself...can I interest you in a Used Space Shuttle? One owner...only a little bit of previous. Unlike this cookie-cutter article. </p>
]]></content:encoded></rss:item><rss:item rdf:about="http://www.welcometowallyworld.com/optimizing-adsense/2007/6/27/adsense-where-to-get-good-content.html"><rss:title>Adsense - Where to Get Good Content</rss:title><rss:link>http://www.welcometowallyworld.com/optimizing-adsense/2007/6/27/adsense-where-to-get-good-content.html</rss:link><dc:creator>Malcolm Lambe</dc:creator><dc:date>2007-06-27T10:17:56Z</dc:date><dc:subject></dc:subject><content:encoded><![CDATA[<p><span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2FDSC03216.JPG&amp;imageTitle=231239-889128-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=960,height=1280,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-889128-thumbnail.jpg" alt="231239-889128-thumbnail.jpg" title="231239-889128-thumbnail.jpg"/></a></span>If you're trying to make some money out of your blog or site using Adsense you'll know by now that <b>Content is King</b>. What do I mean by that? Maybe I should have been more specific by saying <b>Good Content is King</b>. Its pretty obvious if your article or story doesn't have any meat to it your readers aren't going to hang around. You've got to <b>entertain</b> and <b>inform</b> at the same time. And you've got to grab their attention from the very beginning. A snappy headline is a good start. Now if you can't write worth a damn (and most of us can't) you might like to consider using one of the <b>Online Content Providers</b> like this <a href="http://www.ezinearticles.com">Ezine Articles</a> mob I've posted below. The beauty of this is -</p>

<p>1/ its already written and they provide the code for you to just post it into your blog or site. Too easy.</p>

<p>2/ hopefully its well-written and topical.</p>

<p>3/ They've written it with Keywords in mind. Again...beautiful - too easy.</p>

<p>4/ it's <b><span class="caps">FREE</span></b>. Yep - amazing eh? This is one of the <i>Hot Tips</i> that these unscrupulous Adsense <b>Get Rich Quick</b> Merchants are charging big bucks for.</p>

<p>So I'm gonna do that now - I'm just going to paste one of these ready-made articles below and then I'm going to show you how you can tweak it...or rather how you can <b>Supercharge</b> it. Now I'm not going to change the article itself. Not one word. One of the Terms &amp; Conditions of using this article is that I leave it exactly as it appears - with all the links and credits intact. No problem. here it is - <html><br />
<head><title>3 Ways To Buy A House With No (Or Low) Down Payment</title></head></p>

<p><body bgcolor="#FFFFFF" leftmargin="0" topmargin="0" marginwidth="0" marginheight="0"></p>

<p>3 Ways To Buy A House With No (Or Low) Down Payment<br />By <a href="http://ezinearticles.com/?expert=Carrie_Reeder">Carrie Reeder</a></p>


<p>You probably know that many Home Loan lenders prefer borrowers to have about 20% in cash saved for a down payment on a new home.  But for a house valued at $200,000, that's a whopping $40,000!  And most of us just don't have that type of cash in the bank.  Fortunately, there are a few ways you can buy a house with no (or a low) down payment, such as:</p>

<p><b><span class="caps">GET</span> A "SPECIAL" LOAN</b></p>

<p>Certain mortgage loans--like <span class="caps">FHA </span>loans or VA loans--are designed to help borrowers with very little cash available for a down payment.  These government supported loans are available through most Home Loan lenders, so check with yours to see if they're a possibility.  Some restrictions do apply.  <span class="caps">FHA </span>loans, for example, set a limit on how much you can earn and how much the house can cost.  VA loans are available only to veterans or veteran spouses that meet certain guidelines.  However, if you do qualify for these loans, they tend to have lenient approval criteria, so they're available to folks with less-than-perfect credit.</p>

<p><b><span class="caps">GET</span> A "PIGGYBACK" LOAN</b></p>

<p>If you don't have the 20% you need for a down payment, you may be able to get a "piggyback" loan from your lender.  Essentially, you borrow the money for your down payment in a second, separate loan.  Oftentimes, especially if your home is valued at more than the selling price, this loan is in the form of a Home Equity Loan or a Home Equity Line of Credit.  Fortunately, in those cases, the interest on your "piggyback" loan is usually tax deductible.</p>

<p><b><span class="caps">OTHER SPECIAL CIRCUMSTANCES</span></b></p>

<p>If you meet certain criteria--such as income guidelines--you may qualify for special assistance from a state or local program.  Ask your mortgage lender if he/she knows about any of these programs in your geographic area.  If you have about 10% as a down payment, you can also get a loan if you agree to Private Mortgage Insurance (PMI), which costs an additional $60 or so per month.  However, once the equity in your home reaches 20% of its value, you'll be permitted to drop the <span class="caps">PMI. </span> Here is a list of recommended <a target="_New" href="http://www.abcloanguide.com/mortgageloans.shtml">Home Mortgage Lenders</a> online.  It's important to use a reputable lender online to make sure your personal information is secure.</p>

<p>Even if you don't have 20% saved for a down payment on a new home, there are lots of ways you can still get approved for a mortgage if you do a little digging.</p>


<p>Try using <span class="caps">ABC</span> Loan Guide to find out more about a <a target="_New" href="http://www.abcloanguide.com/govloans.shtml">VA House Loan,</a> or learn more about a <a target="_New" href="http://www.abcloanguide.com/badcreditnodownpayment.shtml">No Down Payment Bad Credit Mortgage Loan.</a></p>

<p>Article Source: <a href="http://ezinearticles.com/?expert=Carrie_Reeder" target="_new">http://EzineArticles.com/?expert=Carrie_Reeder</a><br /><a href="http://ezinearticles.com/?3-Ways-To-Buy-A-House-With-No-(Or-Low)-Down-Payment&amp;id=214544" target="_new">http://EzineArticles.com/?3-Ways-To-Buy-A-House-With-No-(Or-Low)-Down-Payment&amp;id=214544</a></p>


<p></body><br />
</html>No you can see what's happened here. They've dropped their own paying links into the article. No problem - they're doing you a favour and you're doing them one. But there's nothing to stop you writing a <b>Follow Up</b> is there? In fact you should. This article is easy to read and the writer seems to know what she's talking about. But what if we fill in the missing gaps as a service to our reader? What if we provided more relevant links in this follow-up section - what I call <b>Supercharging the Content</b>. </p>

<p>The first thing I want to know is, are we talking The States only or do these <b>3 Ways to Buy A House With No (or Low) Down Payment</b> apply worldwide? I suspect things are pretty similar throughout the Western Countries. But I'd like an expert opinion here. It would be worth researching that point to start with.</p>

<p>Then she talks about <i>Special Loans</i> like <a href="http://www.fha.gov/buyer/loans.cfm"><span class="caps">FHA</span> Loans</a> and <a href="http://www.homeloans.va.gov/">Veterans Loans</a>. Well I'd be linking to those sites right there - make it easier for the reader to get the information. That's right - Bingo - you have to do a little work to Supercharge the Content. But your readers will love you for it.</p>

<p>Next the author goes on to talk about <a href="http://www.mortgagenewsdaily.com/wiki/Piggyback_Loans.asp">Piggyback Loans</a>, <b>Home Equity Loans</b> and <b>Home Equity Line of Credit</b>. Now I haven't done a <!--Link Code--><A href="http://www.keyworddiscovery.com/?id=301931">Keyword Research</A><!--End Link Code--> but I'm guessing these are hot keywords right here. So I've repeated them. Again I could link them or I could just repeat them like I'm doing here so the Google Contextual spiders pick up on it and make the Adsense relevant. </p>

<p>For an extra Supercharge to the Content - a veritable Laughing-Gas Booster - I might research an <b>Experts Opinion on Buying a House With No (or Low) Down Payment</b> and quote him here. Maybe with an Addendum - something like <a href="http://www.policymattersohio.org/media/ABJ_No_money_down_gains_more_buyers_2005_0731.htm">Pitfalls of Buying a House with No Down Payment</a>. You get it. You don't have to exactly be Einstein to beef this copy up. Just means a bit of online research on your part. I call it <i>work</i>.</p>

<p><span class="thumbnail-image-float-left"><a href="http://www.welcometowallyworld.com/display/ShowImage?imageUrl=%2Fstorage%2FDSC00266.JPG&amp;imageTitle=231239-880624-thumbnail.jpg" onclick="window.open(this.href, '_blank', 'width=1280,height=960,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no'); return false;"><img src="http://www.welcometowallyworld.com/storage/thumbnails/231239-880624-thumbnail.jpg" alt="231239-880624-thumbnail.jpg" title="231239-880624-thumbnail.jpg"/></a></span><b>Malcolm Lambe</b> lives in Paris with his French wife and two small children. He's an expert in nothing but has been around the track a few times.</p>
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