Welcome to Wallyworld

We are now going to find profitable keyphrases, with very low competition but with decent traffic.

To find them, we are going to use 2 FREE tools which I personally use each and every time I do niche research.

Tool #1: Google's official Keyword tool - Google Keyword Tool

Important: Bookmark the tools NOW so you can find them easier later. There are many similar tools on the internet but from my experience these two are the most accurate free ones.

The first thing we need to do now is to open the first tool. Where it says "Enter one keyword or phrase per line:" enter the main keyword, in my case "outdoor landscaping". Now enter the verification code, make sure that "Keyword Search Volume" is selected next to "Choose data to display:" and click "Get More Keywords".

We are now looking for keywords that have at least "low search volume"(in the second column) and "very low advertiser competition"(the third column). Now obviously, advertiser competition is not the same thing as natural search engine results competition, but in my experience with this tool, if the advertiser competition is very low then the SERP's competition is low also - we'll check this anyway to be 100% sure.

What we must do now is make a list with all the keyphrases that have at least a low search volume and very low advertiser competition. In the landscaping example this is how my list will look like:

"decks landscaping, fire pit landscaping, fountains landscaping, landscaping back yard, landscaping building, landscaping fence, light landscaping, lighting landscaping, malibu landscaping, outdoor cottage, outdoor ideas, outdoor paving, outdoor rocks, outdoor stone, outdoor stones, planning landscaping, pools landscaping, porch landscaping, post landscaping, small landscaping, street landscaping, wood landscaping, zen landscaping"

All these keyphrases fit my description - according to Google's tool - but at this moment we cannot be sure which are the most profitable, so this is where the second tool comes into play.

Technobloggie's "Google Keyword Metrics Tool" tells you how much people pay for a top position for a certain keyphrase, the estimated daily search volume, estimated monthly search volume and a few other things. We're interested only in the daily and monthly search volume here.

So what we do now is very simple: we take every keyword from the list we just made, and check it at Technobloggie Keyword Tool. Simply enter the keyword in the box, make sure you choose "Exact" for "Keyword Match Type" and click "Estimates".

The first keyword is "decks landscaping" and the results are:

Estimated Daily Search Volume: 76

Estimated Monthly Search Volume: 2292

Not bad! This keyword alone would bring somewhere around 2000 visitors a month to your site if you were #1 for it. So the next step is to find out exactly how much competition "decks landscaping" has, so we'll know how hard it is to get to #1 for it.

All we have to do is go to Google.com and enter: "decks landscaping" - exactly like that, with quotes. From my experience if the keyphrase in quotes has less than 10.000 results, then it's very easy to get that #1. Our example has at the time of this writing 14.900 results, which is still great.

Normally it would be very easy to get a number 1 for our keyphrase. But there's even more good news. We can easily see, by looking at our competitors' websites that they are not optimized for "decks landscaping" - this is GREAT news for us as this confirms the fact that getting to number 1 is going to be very easy.

We have just found our first profitable keyword. All we have to do now is finish our list, by checking all the other keywords, following the same steps we took for "decks landscaping". It would be a great idea to create a table with all this data, in MS Word or Excel(recommended) so you can analyze it easily - remember, it's very important to be organized when working on a project.

You can of course use the steps outlined to find profitable keyphrases in any niche! Those free tools are very powerful so like I said before, remember to bookmark them.