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Bad News travels fast the saying goes. According to Frank Kern, putting bad news (lower case) in the subject of an email, increases its clickthrough rate astronomically - he got a 39.2% open rate. So of course every man and his dog has been flogging that subject line in their sales emails lately. But does it work on the SERPs I wonder? Let's see shall we? Let's see if I can get this on Google under Bad News. It's a big ask. Last time I looked there were 103 million results for "bad news". So I think the only way this would fly is if you link to me - write a blogpost and link to me with "bad news" as the anchor text. Let's see what happens. Maybe the best that will happen is that this post will nest under the other listing for "Frank Kern". I've just spiced things up a bit by putting Frank Kern's name in the Title of this post. Sorry about that Irwin F. Kern IV ("Frank" to his mates).