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Tuesday
Jan232007

The Hucksters meet The Tricksters

adgen_sm.jpgGot this through Digg

Reminds me of that Dudley Moore film Crazy People. You know - the one where the ad creative goes nuts and ends up in Club Mad and the patients start making ad campaigns - "Volvo - they're boxy but they're good" and "Forget Paris - come to Greece - we're nicer".

The Ad Generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

The ad generator was created by Alexis Lloyd as a component of an MFA thesis project in the Design and Technology department at Parsons The New School for Design.

You may have trouble getting in to this site. They seem to be having server problems after Digg and a few others picked this story up. But it's worth the wait. I love this - I could watch it all day. And its better than a lot of trite advertising slogans you see. Thanks Alexis.

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Reader Comments (1)

hows it hagging
January 23, 2007 | Unregistered Commenterderex

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