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Sunday
Apr022006

Blogosphere's Going Boom-Boom Bigtime - says David Sifry

computer08.gifDavid Sifry CEO of Technorati reported two months ago - "The blogosphere continues to grow at a quickening pace. Technorati currently tracks 27.2 Million weblogs, and the blogosphere we track continues to double about every 5.5 months,

The blogosphere is over 60 times bigger than it was only 3 years ago.

New blog creation continues to grow. We currently track over 75,000 new weblogs created every day, which means that on average, a new weblog is created every second of every day - and 13.7 million bloggers are still posting 3 months after their blogs are created. In other words, even though there's a reasonable amount of tire-kicking going on, blogging is growing as a habitual activity. In October of 2005, when Technorati was only tracking 19 million blogs, about 10.4 million bloggers were still posting 3 months after the creation of their blogs.

In addition to that, about 2.7 million bloggers update their blogs at least weekly.

There has been an increase in the overall noise level in the blogosphere, most notably in the number of spam and fake pings that are sent - what I call "spings". These spam pings are fake or bogus notifications that a blog has been updated; in some cases, these spings can amount to a denial-of-service attack, and can sometimes account for as much as 60% of the total pings Technorati receives. However, we've built a sophisticated system that mitigates the spings, and helps to keep spam blogs out of our indexes. Beyond that, about 9% of new blogs are spam or machine generated, or are attempts to create link farms or click fraud. Technorati continues to take an ecosystem approach to solving this problem, working closely with other players like Amazon, AOL, Ask Jeeves, Drupal, Google, MSN, Six Apart, Tucows, Wordpress and Yahoo, and there will be another Web 2.0 Spam Squashing Summit this spring, building on the success of the previous two summits.

Moving beyond spam, the number of people reaching out and reaching each other continues to grow. Daily Posting Volume tracked by Technorati continues to grow, and the blogosphere also reacts to world events.

We track about 1.2 Million posts each day, which means that there are about 50,000 posts each hour. At that rate, it is literally impossible to read everything that is relevant to an issue or subject, and a new challenge has presented itself - how to make sense out of this monstrous conversation, and how to find the most interesting and authoritative information out there.

In January 2005, Technorati launched its tagging service, based on the rel=tag microformat, which is a simple way for bloggers to categorize their posts, and to make it easy for people to find interesting posts on a given subject. Today, we have tracked over 81 Million posts with tags or categories - and over 400,000 new tagged posts are created every day.

There was still a major problem, however - how to easily find the most interesting blogs on the subjects that you cared about. So, in September 2005, Technorati launched Blog Finder, a tags-based way for people to find the most authoritative blogs on a particular subject, allowing bloggers to tag their blogs into the categories that they felt were most relevant for themselves. In 4 months, over 850,000 blogs have been put into Blog Finder, making it the most comprehensive directory of blogs on the web. Over 2,500 categories have already attracted a critical mass of influential bloggers writing about them, from Politics and Technology to Gardening or Erotica. And more are created every day, making it easier for people to find the most interesting blogs in the topics they care about."

I'm just trying to find the very latest number of blogs that Technorati tracks. Last time I looked it was 31 Million something. Amazing growth. And what about those Spam figures? - "sometimes account for as much as 60% of the total pings Technorati receives" - no wonder our Pings get lost sometimes. You noticed that?

This in today's ZD Net 21% of online youths read and visit others' blogs regularly compared with 10% of adults. Among all blog readers, 53% of youths read blogs weekly or more often, almost twice the percentage of adults. Adults are more likely to dabble in blogging, with 72% reading blogs less than once a week. RSS use is considerably lower than blog readership and suffers from low general awareness: 74% of youths and 78% of adults have never heard of RSS, with just 8% of youths and adults using it, Forrester Research said. Among users, 45% of adults check their RSS feeds at least daily compared with just 35% of youths. Adult social computing users skew younger and more male, but among youths 13-17, females are much more likely to be interested in blogs: Though girls make up just 39% of the online youth population, they are 50% of regular blog readers and 60% of blog publishers.

Remember the news last September? - "Proponents of the latest Web trends were warned on Tuesday that the rest of the world may not have a clue what they are talking about.

A survey of British taxi drivers, pub landlords and hairdressers - often seen as barometers of popular trends - found that nearly 90 percent had no idea what a podcast is and more than 70 percent had never heard of blogging.

"When I asked the panel whether people were talking about blogging, they thought I meant dogging," said Sarah Carter, the planning director at ad firm DDB London.

"Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean," Carter said."

I think you'll find that quite a lot has changed in the last six months. Maybe the taxi-drivers, Publicans and hairdressers that this mainstream Ad Dinosaur has surveyed are still in the dark but the rest of us aren't. "No buzz about blogging and podcasting"? What bullshit. "Podcasting" is the word of the year and "Blogging" can't be far behind.

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Reader Comments (2)

It's quite amazing (to me anyway) how often I have to explain to people what blogging and podcasting are. When I mention things I have read on such excellent blogs (such as this one) I see the look of confusion and have to stop half way through the story... probably never getting to the point.

I really do wonder sometimes if I have my finger on the pulse more than others... or if the world is just moving in a way I haven't caught onto yet and I am following the 'other' route...
April 3, 2006 | Unregistered CommenterBec
personaly I think we are locked in some kind of fucked up alternate time space continum, where we are doomed to roam the wilds surrounded by dumb-dumbs.
April 3, 2006 | Unregistered CommenterDeRex

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