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Fill in the Bubble

I've been distracted by the Bubble Project where a maverick Korean Art Director/Designer by the name of Ji Lee (ex Saatchi & Saatchi) bit the hand that fed him and turned on his masters by printing 15,000 Bubble Stickers and putting them on advertising billboards and posters all over New York City. Passersby filled them in and then the perpetrator/artist/crusader went back and photographed the results. His Manifesto says "Our Communal Spaces are being overrun with ads.....The Bubble Project is the counterattack...the bubbles are the ammunition...." It's akin to the B.U.G.A.U.P. Campaign that ran in Australia. (Billboard Utilising Graffitists Against Unhealthy Promotions) Have a look. There's some funny ones.07Camel-I-love-Cancer.jpg__

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